Friday, December 21, 2012

Yossele Rosenblatt

Guest post by Milken Music Archives

Music researchers often point to the great voice and expansive style of Yossele Rosenblatt when explaining cantorial music's influence on American Jewish ritual and worship since the early 20th century. Rosenblatt was recognized as one of the foremost tenors of the early 1900s, both in Europe and in America. Through his compositions, style and dedication to authentic liturgy he inspired audiences and, in doing so, helped to define Jewish liturgy in America. 

Even today, the Lowell Milken Archive, a leading force in American Jewish Music features Rosenblatt as one of the early dominant elements of American Judaism. Many of his most famous pieces, including Ram Venisa and Yevorech, are to this day extremely popular and often times heard in many synagogues around the world.

Yossele Rosenblatt had already built up a reputation as a superb Hazzan in the Ukraine, Germany, Hungary and other Eastern European Jewish centers when he immigrated to the United States in 1912. His arrival occurred during the period that millions of other Eastern European Jews were crossing the Atlantic to make new lives in America. Rosenblatt's "hazzanut" -- cantorial music -- was embraced by these Ashkanazi immigrants who were reminded of the traditional styles of worship of their homelands when they heard Rosenblatt singing.

Rosenblatt himself was strictly Orthodox and his music, as well as his personal behavior, reflected this commitment to traditional Judaism. He was a sought-after performer in many synagogues and Jewish venues though he held to the principle of never performing in a secular setting. Simple people, both Jews and non-Jews, sat together with the rich and famous for a chance to hear Rosenblatt's incredible voice which included brilliant cantillations and an ability to hit high notes at high speeds. He projected a structured, metered style which continues to influence cantors of all Jewish traditions till today. One of his best-known and most-loved techniques involved allowing his voice to break in the middle of an arrangement to convey the emotion of the piece.    

On more than one occasion Rosenblatt expressed his belief that his voice was a gift from God which Rosenblatt would use in His service.

Sunday, December 9, 2012

Simcha Leiner's Video


Leiner has already a hit song - Kol Berama - and he now released a second song with the same concept. I rarely comment on individual songs, since I like to review a complete work like a CD, but both Kol Berama and this song showcase Leiner's style and good composition skills. Both songs stand out, while in the other hand the next thing to do is to get a top producer and work on a proper album. Mimamakim is not very well produced but it shows the potential of this song - add some good choir arrangements, a better instrumentation and holding back from excessive screaming he will soon be in the right track to fame. He has a great voice, great composing skills and an unusual range.

Tuesday, November 13, 2012

Benny Friedman’s Yesh Tikva Review

Benny Friedman’s Yesh Tikva is out and it’s easily one of the most anticipated albums of the year. Alongside Yossi Green’s 8th Note, his first album was in my opinion the best in the last 5 years, so he did raise the bar very high from the very start. The big question is if this album is as good as the first, and although I usually leave the answer to the end, the answer is no - the first was better, more groovy.

But the more important question is not whether this album is better, worse or as good as the first - the question is if the music is good. So here we go.

Yesh Tikva - Benny released not long ago the single Mi Shemaamin Lo Mefached and this song follows the same concept. It’s in Hebrew, folksy and I specially like the subtleness of the bridge in 2:22. It’s a cute song; the ending was poor. ****

Haboicher - I would rather choose this song as the album’s opener. Energetic, original and in line with Benny’s style. It’s always nice to see Spinner doing the vocals - I’m a big fan of him - and Benny nailed it with the modulation note in 2:07 and with the subsequent improvisational skills. *****

Beshem - A powerful, subtle composition, this song is what I label “alternative JM” style. I’m happy to see Benny going for it and also letting the composer sing, which adds to the song’s authenticity. Rigler’s arrangement is perfect  - actually, all is perfect until the modulation, when Benny goes for the higher octaves. I think that was the wrong decision - I would keep the mellow, low key feel of this song until the end. That’s a common problem in Jewish Music - the lack of restraint (think Eli Gerstner) and the urge to rock every song to its limit. Lipa’s Achron Choviv (Meimka DeLipa) is a rare example of a song done with the proper restraint, when Lipa did let the song shine without too much screaming. Benny overdid it here but the song is excellent. ****

Maale has a unique first part and a lot of room for improvisation; its not a blockbuster but a very pleasant and well-rounded song. I thought Benny’s vocals were fantastic here, specially in the composition’s first part. Kunstler’s acoustic guitar-centric arrangement really helped set the mood of this song. ****

Shalom Aleichem - interesting intro, with two traditional Friday-night tunes. I like this song a lot, the only throwback is the fact that MBD came out with a solid Shalom Aleichem not long ago so it’s a little difficult to give these lyrics another chance. But if you do, you will enjoy the song’s great vocals, energy and arrangement. ****

Mamleches is a very simple catchy slow song -  but I do feel like the composition reaches no real momentum; it seems to go in circles, if you know what I mean. I think that it would’ve been smart to a add a bridge niggun to create a more solid structure. As it is, the song is missing something. Musically speaking the song is well arranged, and the choir is sublime.. ****

Ivdu - a good mid tempo song, the first part is not really original however it blends well with the second part, which I’m almost 100% sure it was the part of the song composed by Benny (whoever knows the facts please speak up!), as it really sounds like his groove (the song was co-composed with Y. Eliav, who probably did the 1st part). I felt Benny could have done a better job in the vocals and I would specially point out that would be smart to switch to Mizrachi pronunciation somewhere in the middle of the song in order to change the No No play to Na Na. As it is, the No No shtick gets overused. ***

Dor Acharon is a song I don't get. I did understand what Benny was going for in the other songs, and although they are not really blockbusters it’s clear he was trying to recreate the unique sound he successfully created in his debut album. However this is a Hillel Palai-ish midtempo song like the ones that  were sung in each and every album for a few years after Yeedle’s hit song Ato Bonim- it was “in” then but now is not. So it’s like going back on time, which is not necessarily a bad thing, but the composition is very weak - I see no connection between the words and tune, and the “dor acharon” repetition doesn’t makes sense to me. Add that to very simplistic vocal arrangement and harmonies, plus the long 5 minute count and you have the full picture: this is a pointless song and should’ve never been here. *

Vahaviosim is the album’s grooviest song, a beautiful piece by Waldner, who in my opinion is today JM’s best composer after YG. This type of song showcases Benny’s strengths and is to me on par with what we heard in his first album. Freitor’s arrangement is superb, one of the best I’ve heard lately, and the vocal arrangement concept is interesting but could have been a little more subtle, and this lack of subtleness is costly in the song’s end, which is terrible. Except for the ending, this is a 5 star song. Very well done! *****

Dawn of Mashiach is a risk taking song. Very demanding for Benny, he really does his very best to bring this song to life. Although it’s not my style, the song is good and well-rounded, with special mention to Spinner’s genius vocal arrangement in 3:46 and Benny’s Matisyahu-ish freestyling - great idea. But the song drags and is too long, 5:40. *****

Berachamim is a song that was released as a free single some year and a half ago. I’m a big fan of Ari Goldwag’s slow compositions, going back to Ethan Leifer’s album which featured two of Ari’s masterpieces and Ari’s own albums - I pretty much bought all of his musical works just for his slow songs. Berchamin is a blockbuster song, from beginning to end, and Ari was smart to do it together with Benny, who brought star power vocals and transformed this song into a classic. Ari’s vocals are not bad, but with Benny this song went to the sky. I can't give enough compliments to the song's overall production, arrangements and vocals. *****

Bottom Line: Although not a home run like his debut album, Benny’s second CD is very good and with great production value. Until very recently I always had Benny and Lipa as the two strongest innovators in JM, two singers who push the envelope and try to deliver new material and originallity. Lipa is clearly ahead, at the top of his game and not afraid of doing every single idea that comes to his mind (see my review of his latest album). But Benny is also up there too and this album was worth my money.

Monday, November 12, 2012

Tablet Magazine's Article on Yossi Green

Hat tip to my good friend M.Jacobs.




One evening last month, under a ceiling visibly weighed down by a library of over 10,000 books, Yossi Green, one of the most prolific and talented composers in the world of traditional Jewish music, performed a kumzitz. Part VH1 Storytellers episode and part campfire singalong, the performance was for a 40-strong gang of jittery, somewhat inattentive 18- to 21-year-old yeshiva bochurim. Green, who speaks in the style of Don Corleone and dresses in designer shoes and glasses, played with genuine spirituality and, ever the entertainer, molded his reactions and songs to the audience’s desire for a more jaunty experience. They wanted to sing and shout, and Green obliged them.
Though you might not know it, even a cursory look at the contemporary Jewish music scene reveals Green’s comprehensive influence. He is the composer behind the stars of contemporary Orthodox music, with its ecology of popular songs, including those of Mordechai Ben David (“Anavim, Anavim [1],” “Rashi’s Niggun,” “Da’agah Minayin”), Avraham Fried (“Aderaba [2],” “Tanya,” “Yerushalayim Oro Shel Olam,” V’Zakeini”), Yaakov Shwekey (“Ata Shomer,” Yedid,” Ki Hatov”), Dudu Fisher (“Akeidat Yitzchak,” “Kaddish [3]”), and Lipa Schmeltzer [4] (“Wake up Leap of Faith, Kaveh”). Green also works closely with many of the rising talents of the current generation, including Shloime Daskal, Shimon Craimer, Shloime Gertner, Shloime Taussig, Shragee Gestetner, and Cantor Yitzchok Meir Helfgot. His eighth album was released this summer. Green’s acolytes treat him like a visionary genius, underappreciated in the wider Jewish community.
At a time when right-wing rabbis ban large concerts—given the prominence of singers, Green’s genius is both essential to his community and imperiled. In many religious communities, music plays a central role in spiritual life. But in the Hasidic communities, music plays a more pronounced and foundational role, given the mystical and spiritualized bent of Hasidic thought. A song gives shape and voice to the innermost feelings on the whole of life. It is one of the greatest paths toward divine intimacy. In the Hasidic world, composers serve as singular creators of conduits to the divine through their music, no more so than in the niggun, a wordless, ambling, often unstructured melody that travels across souls. A niggun, in all its emotional strength, offers an unparalleled meditative opportunity to connect not only to the divine, but to the rabbi and others in the room. At times, important Hasidic rabbis will personally request a melody from Green. “The challenge to the composer at such times,” Green told me, “is to attempt to understand and access the depth and the reason beyond the request, using this as the ultimate inspiration and direction for the new composition.”
Green is also known beyond the confines of the Jewish scene. His audiences have included dignitaries, royalty, and leaders, in performance venues such as Lincoln Center and Carnegie Hall. Any attempt to place him on any larger musical map runs into numerous problems, which stem from the different roles that music is perceived to fill in a religious and a secular society. Stylistically, Green ranges freely across musical genres. He feels comfortable in styles as varied as jazz, classical, gypsy, and samba. What distinguishes Green’s vision of Jewish music from secular music is his sense of religious meaning. He finds little room for the cynicism or even the playfulness of today’s music. For Green, anything other than an outpouring of the most intimate details of his soul would stray from his vision of a higher purpose, which he finds anywhere and everywhere in the contemporary musical landscape. A proud Satmar, his ability to cherish the Beatles, or to refer to Pavarotti as “divine,” or to fawn over the works of Rodgers and Hammerstein, speaks to the overwhelming power of art on his sensitive soul. Before Green, Jewish music either entailed a rambling niggun sung by Hasidic masters, or the more classic verse and chorus of Shlomo Carlebach’s folk-infused style. Moreover, previous composers tended to rely heavily on the well-known poetry of the Psalms, rarely straying for personal lyrics or arcane sources. In this sense, Green views his music writing as both an act of Jewish learning and prayer.
In fact, the only person who belongs in the same conversation as Green is the complex figure of Shlomo Carlebach [5], whom Green loved and learned from in the twilight of Carlebach’s life. Green can tell Carlebach stories for hours, but perhaps the one that fully captures their relationship is one Green told only at my behest: At some point in the 1990s, Green walked into a kumzitz at a hotel in the Catskills, Carlebach honored the young composer by prophesying that in the time of the Messiah Green’s music would be used as the soundtrack to usher in the redemption.
***
The Orthodox world bears a necessarily ambivalent relationship to art and artists; the imperative that all life serve as worship of God must limit the mind and vision of an artist like Green. His work can be imagined as a potential threat to the fabric of any sort of ordered society. Singers have the ability to stoke a range of complex emotions, but they are limited in writing songs, which tend to focus on religious inspiration. Performances stay away from the garish without any hints of sensuality. Lipa Schmeltzer, who is forward-looking for a Hasidic singer, courted intense controversy for his 2008 concert at the WaMu Theater in Madison Square Garden. His charity show, which was billed as “The Big Event,” garnered reproof from the right-wing newspaper HaModia, in an editorial signed by numerous rabbis, which included “a serious prohibition to attend or perform,” adding that it is “forbidden to hire these singers to sing at any party, celebration or charity event.” Schmeltzer canceled [6] the concert because of the pressure, and the Israeli charity, which finances weddings for orphans, lost $700,000.
Green is no stranger to this Orthodox love-hate relationship with music. He grew up in a strict Satmar family that barred instruments in their home and fostered a sense of fear and guilt over fire and brimstone consequences of any deviance or sin. Yet he also easily acknowledges the importance of his mother on his musical development. He described her to me as a beautiful, stately woman full of grace. “We were not wealthy at all,” he said. But somehow she “made sure that we were beautifully attired, tables were impeccably set, meals were creatively prepared and presented with flair, and our home was appointed with the nicest furnishings.” Significantly, Green recalls how his mother bought any and every record she could find. Consequently, Yossi listened to Beethoven’s Fifth and the soundtrack of Camelot, a play he knew before he could define the word musical. He felt that God implanted a homing beacon in his soul that spoke only in the language of melody.
At the age of 12, on his free Thursday nights in Borough Park, where he grew up, Green sat at a local YMHA with his long payos dancing down his head, watching neighborhood laypeople from the range of religious and nonreligious backgrounds learn Shostakovich’s famously challenging Fifth Symphony. He would steal snatches of time on a friend’s melodica, his first instrument, to play and teach himself music, creating his own idiosyncratic system of notation along the way. At the age of 17, as a yeshiva student in Manchester, United Kingdom, Green recalled hearing the first secular song to make an impact on him: Roberta Flack’s version of “Killing Me Softly,” out of the stereo of a red convertible. This moment, he said, launched Green on his composing career. His first composition, the enchanting Kol B’Ramah (“A voice is raised”) was built off Flack’s version of a soul tune.
To truly understand Green, though, you must listen to his music. Take his masterpiece, “Tanya [8],” for example. Written in July 1985 and popularized by Avraham Fried in 1988, this hit signifies a rare sort of experimental endeavor that represented a new direction in Jewish music. The lyrics were taken from an esoteric aggadah, a legend in Tractate Berachot that relates a somewhat unprecedented anthropomorphic—and borderline heretical—story. On the holiest day of the year, Yom Kippur [9], at the most sacred time of the day—when the high priest enters into the holy of holies—Rabbi Yishmael, who according to rabbinic tradition was later martyred [10] in a horrific manner by the Romans, tells us in that innermost sanctum he spoke to God through a mysterious angel named Akatriel, literally “the crown of God.” God, in a shockingly tender personified manner, requests a blessing from Rabbi Yishmael. Without hesitation at the absurd idea of a finite human blessing the Infinite, Rabbi Yishmael blesses God that his mercy may overcome his strict sense of judgment; God nods his head in assent.
This rare Talmudic gem confounded generations of commentators, leading them to sterilize the more controversial yet humane aspects of the tale. Mystics moved the anecdote into the hazy realm of divine emanations allowing true understanding only to the initiated, while rationalists sapped the story of any of its tenderness in churning out a simplistic lesson about the virtue of a righteous life. Green resuscitated the more human component of the legend through his melody of many parts, shifting rhythms, alternating styles, and abundant use of symphonic instruments. The song begins with a trembling minor tone mimicking the fear engendered by the proximity of God’s immanence, a holy fear brought upon by the immensity of his task. From there, once Rabbi Yishmael begins his blessing, the song turns into a jaunty tune in the major key meant to convey the joy of God’s intimacy with Man. Yet, ever attuned to the fluctuations of the religious experience, Green cuts back and forth between the mood of mercy and the mood of judgment, between trembling and rejoicing, to create an experience of the tortuous path of religious life.
A lover of lyrics, Green scours the endless world of biblical and rabbinical literature to find phrases and stories that require both experiential and intellectual engagement. After he finds his lyric, Green sits at his piano crafting a melody that fits the tenor of the words. Once he creates the basic skeleton of his song, he thinks of a specific singer to deliver his melody and together they work on arrangement and execution. Though he creates a song in mere minutes, it can take up to two years to perfect his compositions.
In a sense—though the ever-optimistic Green would disagree—he finds himself in the wrong era of Jewish life. In the pre-Holocaust generation, composers held a sacred place in the hierarchy of Jewish society. Composers represented a singular connection to the deepest spiritual realm of music, one venerated by the great Hasidic rabbis, and mythologized in legends. Today, Green must often curb his prowess as a thinker, historian of music, and storyteller to fit into the mold of his culture. When asked about his inability to fully display his boundless spirit, Green explains that he no longer feels slighted by the gap between his potential and its reception. Seeking intimacy more than fame he takes pride and consolation in the few that do understand him.
Nowadays, Green cares less about the flashiness of his performances at the Metropolitan or Paris opera houses and more about a chance for connection and personal expression, from hosting a roomful of billionaire oligarchs together with Russia’s Chief Rabbi Berel Lazar [11] to child survivors of cancer and their families. On his latest album, released [12] in August, titled Shades of Green III: Hartzik, Green now sees himself as a chosen and blessed conduit to the beauty of the divine song that permeates the world.
When I visited with Green recently, he stayed up past 1 in the morning, showing no signs of flagging, alternating back and forth between the piano and a stool against the wall, talking about music and Judaism. “One need only remove ego out of the equation,” he said, sagely, right before we parted, “to tune in to the divine muse.”

Thursday, October 11, 2012

Lipa's Leap of Faith Review

To my great surprise, more and more JM albums continue to find their way into Spotify and Lipa’s latest Leap of Faith is up there now, so I have no excuse not to write a review now. The big downside is not having access to the album artwork, which means I can’t really know all the details about the composers, arrangers and all.

Chatzotrois - Not really groundbreaking, this song is pretty much a conventional and sounds a little familiar, probably because of the trumpet-filled arrangements a la Yisroel Lamm. The song does get more interesting after 3:00 thanks to Lipa’s great improvisational skills but the song itself is average and much too long. ***

L’Olam - this is probably the first JM song to use Portuguese and Dutch in its lyrics - tudo bom? tudo bem? - meaning all good? all well? (yes I speak Portuguese). This is one of Lipa’s signature lighthearted songs and although I have not much to speak about in terms of musicality, I do appreciate the risk taking and his efforts to make this structure-less song work. Reminiscent of Shlomo Simcha’s multi-language song (forgot the name) with even more languages.****

Yigdal - Beautiful Yeshivish song, just enough interesting to stand out and be memorable. The first and second parts mesh well, and the choir arrangements are subtle, smart and add a lot here. The actual arrangement is rather boring and could be more interesting - again it sometimes brings us back to Moshe Laufer-ism but all in all this is a solid slow song. However the song could stop at 5:00, sparing us the last minute of boring piano solo. ****

Kvodo - Best song so far, from beginning to the end this song is complex both in the vocals and arrangement. The choir is perfect, again subtle and smart as it should be, enabling Lipa to interpret this song marvelously. This is Lipa at his best and the lyrics choice is ngood too. *****

Vayehi quickly topples Kvodo as the best song so far, a song that is musically groundbreaking with a lot of dissonant notes and a package of perfect arrangement, choir and interpretation by Lipa. He is somehow equally comfortable singing a slow Yeshivish, a funky feel good song and an unusual composition like this one - great versatility. This song reminds me of Yossi Green’s chant song in his last album Hipsh (review here). Special mention to the falsetto at 3:40 and on, which closes the song well. *****

Hang up the Phone should be viewed in Youtube, where the video has a staggering 150,000 views so far.

For this song Lipa has been called the Jewish Lady Gaga in the web, among other comparisons, and nothing describes this song better than Jewish Pop, something we rarely see out there. This song normally would get many Cherem’s but after the Big Event fiasco, Lipa seems to be vaccinated and ready to explore his musical instinct. For the whole package and for the Chassidish twist at 2:40 this is a 5 star song. *****

Vedabkeinu stands in stark contrast with the previous song with its distinctive Chassidish feel. Almost like saying “don’t kill me for Hang up the Phone, here is a normal song”. Bottom line, not really anything special here. **

Yeled Katan - unusual to see a Chassidish guy like Lipa singing a Hebrew song a la Yishai Lapidot. Lipa is all over the place! 4:10 is a really good moment of Lipa, a great vocal shtick but this song seems to mimic Aleh Katan of A. Fried, without the same success.

Leap of Faith - great song name, this falls into the typical Lipa Yiddish song, a genre that is not really my cup of tea. **

Rochel - boring slow song, with a theme that was explored so many times by the likes of Shwekey (journeys), Shloimy Gertner (rochel), London Boys Choir and others. **

Mizrach - another song which should be viewed in Youtube (here). Great concept, very catchy song and a well crafted video. Bingo. Special mention to the Michael Jackson-ish “Ah” sung between Mizrach/Maarev etc..*****

Shul - Didn’t really get the point of this song *

Clearly Lipa’s music continues to develop his skills and grow musically. He is popular, cool and his music is distinctive and innovative. And even more important, he doesn’t seems to be afraid of the skeptists and the Kanoim who find modern music an abomination. He is a risk-taker and if you know me I always say this is the single most important attribute in a performer. This album is as good or better than Meimka DeLipa, with very solid 11 songs and virtually no “fillers”, those pointless songs most singers fill theirs albums with to get to the holy 10 song mark.  Even though I heard it for free in Spotify I will buy a copy soon. Why? Because I want to own this album. It’s really good.

Wednesday, September 5, 2012

Lipa's New Video



Without any doubt, Lipa today is what's really cooking in Jewish Music. He is cool, original and fearless and as seen in this video, that's a powerful combination. Lipa broke out from the Yiddish-speaking niche a long time ago and today he goes out of this way to appeal to everyone everywhere, with a much bigger reach than the previous heavyweights, namely, MBD Dedi Shwekey and A Fried.

Yishai Lapidot used to always be the crazy guy in the block and still remains very popular specially in Israel but Lipa is more exotic and possibly crazier, with a potential to literary be the biggest thing in JM in the past decade - and it looks like he is not far from that now.

I will be reviewing his latest album sometime soon so stay tuned.

Thursday, July 5, 2012

Lipa's Hang Up the Phone Video



I will be the first one to admit I was late getting to Lipa's boat, but every year that passes it becomes clear how big of an impact he's having in Jewish Music and how that has propelled him to become the #1 singer today.

While his music is too pop for my taste and, for the most part, not really singable, he's undeniably extremely original and not afraid of breaking new ground in music. This video is a great example, with a clear Lady Gaga feel to it but still original, somewhat heismish, and stylistically cool.

That's very rare in JM; actually, almost non existent. MBD, A. Fried and Shwekey always stayed away from this commercialism which is so present in Lipa's career, but people seem to appreciate it and follow Lipa's every next move. While Shwekey has become boring, Lipa has managed to bring a fresh air of creativity and coolness to our ears (and eyes). Litvish boringness vs. Chassidic heimishkeit. Granted, both Shwekey and Lipa have a very strong following but Lipa is clearly more original and more musical, often times composing very unique songs and also performing the way he did in this video. It's the first time I've seen this kind of dancing in JM and it comes in a good time - kudos.

I never did a review of Meimka DeLipa, but that's an album that I'm listening a lot lately. While I still think his Yiddish songs are too niche-focused and take away from his appeal, I fully appreciate his boldness and musical talent, which is evident in this album. He's not afraid of using unusual, dissonant, scales and he is very into building a story for every song. Almost every song has a beginning, middle and end - remarkable. My favorite is the rock song Mizmor Letoda, a true masterpiece he composed by himself.

Thursday, May 24, 2012

Spotify and Jewish Music

Now available in the US for a few months already, the much hyped Spotify music platform offers what is the very best Jewish Music subscription out there now.

Spotify has a freemium model - you can actually listen everything for free but for 10usd a month you have mobile access and no ads. I opted in without knowing that there was such a large selection of JM in it - really surprising.

You can find there A. Fried, Ohad, MBD, Gad Elbaz, Chaim Israel, Shlsheles, Chevra, Carlebach and even some lesser known singers like Gershon Veroba, Menachem Phillip and many more.

Notable exceptions I noted were Yaakov Shwekey and Lipa but I'm that will not be for long.

All in all, the ease of use of Spotify plus all the JM content is irresistible - you can use it in your PC, iPad, iPhone and Android.

For many years it seemed like Jewish Music would eventually have to succumb to the iTunes model, although the JM producers did their best to prevent that. But now it's clear to me that the real game changer is Spotify, with its cool social-sharing featuers where you can share your playlists with your facebook friends.