jpost: iTunes categorizes Jewish music as ‘Christian & Gospel'

By MICHAEL FREUND 18/09/2011 Apple's online music store does not have a separate category for Jewish and hassidic melodies.   Apple Inc.’s popular online digital media outlet iTunes classifies many of the most well-known Jewish performers and their albums as “Christian & Gospel” material and does not have a separate category for Jewish melodies, The Jerusalem Post has found. Albums by Avraham Fried, an Orthodox Jew, with titles such as Yiddish Gems Volumes 1 & 2, My Fellow Jew and The Baal Shem Tov’s Song all appear under the “Christian & Gospel” category. Other songs of his appear under the heading “World.” Similarly, Mordechai Ben- David’s collections Just One Shabbos and Yerushalayim Our Home, as well as songs such as “Yom Tov Medley,” are all listed as “Christian.” And the late Rabbi Shlomo Carlebach’s album Shaarei Shabbat – Songs and Blessings for your Jewish home” which includes the song “Am Yisrael Chai” (“the People of Israel live”), is included in the Christian category. Music for Jewish children and cantorial works by Joseph Malovany of Manhattan’s Fifth Avenue Synagogue are also not exempt from Apple’s unusual classification system, which deems them to be Christian. Contacted by the Post, Fried expressed astonishment. “Why would they put Jewish and Hassidic music under the ‘Christian and Gospel’ category? It makes no sense,” he said. “I don’t understand where they are coming from and what the point is of doing this,” Fried said. “I would hate to think this is an attempt to bury Jewish music under a Christian or Gospel label.” Repeated requests for comment to Apple’s corporate headquarters in California and its UK branch went unanswered. Fried said Apple should change its policy and create a Jewish grouping. “It is time to have Jewish and Hassidic music stand on its own,” he declared. “It should have its own category and be called by its right name – Jewish music.” Apple’s iTunes is said to be the largest online music and video vendor in the world. In February 2010, the company announced that more than 10 billion songs had been purchased and downloaded from the site since its inception in 2003.

"Thoughts on Music" Copying

Someone emailed me this article from Wolfish Musings on music copying. Although the post is based on a discussion from Yeshiva World News, which can never be of any use, Wolfish raised an important subject and I would like to add my two-cents.

Music copying is of course a problem not only in Jewish Music but in the music industry in general, and every since the internet emerged the record labels suddenly saw themselves in a very dangerous position (think Napster).

There were many attempts to curb music downloading, first with the Napster lawsuit and then with DRM. But the problem was still there and one new idea changed the game for the music industry - iTunes. Since Steve Jobs came up with the easy-to-use online music store, people proved that if given a good channel, they would pay the fair buck for their beloved songs. In Jobs' keynotes, he always stresses how consumer behavior has changed since iTunes came to being and I think is hard to disagree with this premise. Now, Jobs is pushing for the end of DRM, and he is slowly getting through with the major record labels.

We already had a lengthy discussion about the feasibility of selling JM in iTunes and although there is some JM for sale there, by large JM is still the same industry it was 10 years ago. And I fully understand the arguments that were made about the relatively small size of JM and why financially it doesn't makes sense to sell Jewish Music in iTunes. But with CD's costing 17 dollars in the US (in Israel even more) these days, I don't believe JM is at this moment an efficient industry.

I used to say that it's a matter of time until Jewish Music gets its way into iTunes. Somewhere along the road I stopped being a dreamer and I concede it's hard to see JM in iTunes anytime soon. But just like the goyish music industry was saved by iTunes and other efficient ideas, JM has to somehow address its current inefficiencies. I don't know how that can be done, but again, the best way to stop music copying is not through Mussar schmuessin in the back of the album jackets (or leasing agreements) but through creative and practical ideas. The more the industry is efficient the more consumers will be funneled to do things the easy way, that is, buying all their music.

Some good ideas that popped up lately include free songs (Spinner and AKAPella and now the 8th Day), creative marketing apparatus (Lipa's bumper-sticker) and podcasts (Sameach). I'm quite sure Spinner, AKAPella and Lipa were all rewarded in return and I think that's the way to go in JM at the present time. Of course, iTunes would be great, but that's still a dream. So singers, keep being creative!

Six13's Encore

I really enjoyed Six13’s first album, featuring some great songs like Lecha Dodi and Yigdal. So without thinking twice, I went ahead and bought Encore in iTunes for U$9.99, relatively cheap. We should start a petition for more JM in iTunes, to the chagrin of Sameach and Aderet.

Al Hanissim is not my cup-of-tea. Musically speaking, the arrangement and vocal percussion are great but I don’t enjoy this song very much most probably because of the lyrics. I don’t really feel they fit well in this song, so I’m not very excited about this one. **

Six13’s choice of songs for the MBC Mix was perfect – Yaale, Adon Olam and We Need You -, MBC’s best songs ever. Throughout the song the vocal arrangements are creative and interesting – Mike Boxer jokingly throws in “What did you say?” in 2:48 and “We are not done/Yes we are/ Oh that’s right” at the very end. This reflects Six13’s laid back and informal approach to music and I didn’t think it was inappropriate. I specially loved the arrangement in 5:32. *****

The song Son starts like Yigdal started in Six13’s album, with the march percussion theme. Like Al Hanissim, I think musically the song is great but it’s not a style I love. When Alan Zeitlin sings a song like this one, in English, it becomes clear to me that he’s not a great soloist. Otherwise, the song is well built and quite energetic. ***

Gadlu is by far the weirdest and original song in the album. I think Boxer did an outstanding job as the vocalist – I can’t see anyone else singing this song decently and with the twists he does. In 2:42 he does one of those interesting shticks (I must say it feels weird to speak Yeshivish when talking about Six 13). The closing of the song is exceptional – great chord used there. Musically, the song is nearly perfect. And I like the originality (I’m assuming Mike Boxer composed it)[He didn't; it's an oldie from Beat'achon, so I instead of five stars I give four]. ****

Many in JM try to throw in a middle-eastern song in their albums, but few have nailed it like Six13’s Dror Yikra. Without any instruments, just with clever vocal arrangements, Six13 found a way to convey a truly middle-eastern feel in this song. I loved the harmony in 2:40, it’s a harmony I always try to do when I sing. *****

Acheinu is a slow song that sounds more like the JM music I’m used to hear. The soloist is good, the song keeps becoming interesting – first with the Lev Tahor-style harmony in 2:09 and then with some great improvisation until 2:32. Good stuff. ****

Shaalu is the second weirdest song in the album and in songs like this, Mike Boxer excels as a soloist. The song becomes even weirder after 3:10, when Boxer does some slow-tempo improvising that I didn’t particularly enjoy. ***

Kol Achai came out with a solid accapella-style Cracow Niggun not long ago that is quite similar to this one. Out of hundreds of Carlebach songs, I really don’t understand why Six13 choose this one. Why not choose another song and make something more original? The only thing that’s stands out in this song are the dissonant harmonies between 0:30 and 0:42, which are really outstanding. Other than that, Six13’s Cracow Niggun is nonsense to me. After singing Adir Hu, they did a cool shtick in 4:07, meshing the two songs – Cracow and Adir Hu – together. There’s no connection between these two songs, but it’s fun to hear them trying to fit them together. Because of Adir Hu, I give this song three stars and not less. ***

Lo Issa has only one-part, posing a challenge to any group trying to sing it for more than two or three minutes. Not much action in this song, except for the lowest tone I ever heard in a Jewish Music song – both in 1:44 and 3:15. I know it was digitally manipulated [Correction: it wasn't! It's unbelievable, but that's the guy's real voice], but still, that was quite cool. **

The last song of the album is the classic Lev Tahor, but there are many innovations in this song. The shtick here are the cool “bridges” between the two parts of the song, which modulates the song to another sister musical chord – see 1:14, 2:22 . I haven’t seen anyone doing this in JM as good as Six13 did here. In 1:24 you can hear a very exquisite low harmony that I loved. Thumbs up for originality. (I’m so used to a bad last song in JM albums, so this great last song was unexpected for me). *****

-> When I first heard this album, I thought it was too different, too weird. But I was wrong; it is different and it is weird, but it’s a delight to listen to Boxer’s music. In my view, after two consistent Six13 albums, he’s definitely in the forefront of JM today, not only in the acapella niche. His music is fresh, original and well thought. If you liked the first album, I’m sure you will love this one. If you only enjoy yeshivish and chassidish music, it will be hard to digest the modern shticks of this album. However, if you are more broad-minded and enjoy listening to something that is a bit different, Six13 will prove to be one of the year’s best albums.


PS: I made three corrections following an email from Mike Boxer. The mistakes: I thought he was the vocalist in "Son", I thought he composed Gadlu and I thought the soloist's voice in "Lo Issa" was digitally altered.